Media And Public Relations

Soft Skills
Schedules
Delivery Type (Must Select One)
  Instructor-Led
  Online Live Instructor-Led
  Online OnDemand
Quantity
If quantity is more than 1, Please add all Attendees' Names /Voucher #/ Learning Credit below separated with a comma. If not specified, we will contact you prior to the class start date. Special Instructions

In this workshop, your participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

Media And Public Relations Course Outline:

Module One: Getting Started
  • Icebreaker
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
Module Two: Networking for Success (I)
  • Overview
  • Creating an Effective Introduction
  • Making a Great First Impression
Module Three: Networking For Success (II)
  • Overview
  • Minimizing Nervousness
  • Using Business Cards Effectively
  • Remembering Names
Module Four: The Meet and Greet
  • Overview
  • The Three-Step Process
  • The Four Levels of Conversation
  • Case Study (I)
  • Case Study (II)
Module Five: Dressing for Success
  • Overview
  • The Meaning of Colors
  • Interpreting Common Dress Codes
  • Deciding What to Wear
Module Six: Writing
  • Overview
  • Business Letters
  • Writing Proposals
  • Reports
  • Executive Summaries
Module Seven: Setting Goals
  • Overview
  • Understanding Goals
  • SMART Goals
  • Helping Others with Goal Setting
Module Eight: Media Relations
  • Overview
  • Television
  • Print
  • Web Presence, Blogs & the Internet
Module Nine: Issues and Crisis Communication Planning
  • Overview
  • Gauging the Impending Crisis Level
  • Providing Feedback and Insights
  • How Information Will be Distributed
  • Tracking the Overall Effect
Module Ten: Social Media (The PR Toolkit)
  • Overview
  • Blogs
  • Wikis
  • Podcasts
  • Social Bookmarks
  • RSS Feeds
Module Eleven: Employee Communications
  • Overview
  • Verbal Communication
  • Non-Verbal Communication Skills
  • Email Etiquette
  • Negotiation Skills
  • Making an Impact
Module Twelve: Wrapping Up
  • Overview
  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations
 

No prior experience is needed.

You may cancel this class 10 or more business days prior to the start date of the class for a full refund. No shows or cancellations made within 10 days will forfeit all fees paid. Online OnDemand can not be cancelled once the access key was generated and sent to the client.